AdX has been developed for the reservation of cross-media ads, and AdDispo for the classic reservation of print ads.

Cross-media ad reservation with AdX

The positive trend in online advertising remains undiminished despite the current economic crisis. All long-term forecasts predict that the internet will assert its significance as an advertising platform. It seems equally certain that the revenue for print ads will, in the long term, be well above the equivalent for online display ads. The best strategy is therefore to use different media and focus on multi-channel publishing. AdX can be used for the cross-media reservation of advertising formats for both print and online, and hence for managing highly profitable premium packages for multi-media campaigns. It is also possible to use online advertising only or to integrate mobile output channels.

Reservation of print ads with AdDispo

In times of new advertising platforms such as the internet or mobile requirements regarding classic print publications will, inevitably, also increase. More service, more quality and more flexibility are the order of the day. Advertising clients expect shorter ad deadlines, flexible offers with customized ad spaces and combinations, as well as competent advice. AdDispo guarantees that all ad requests are placed correctly as requested by the customer. Free, occupied and alternative ad spaces can be viewed on the web in all remote offices. Ad sales are actively supported by a number of functions such as premium position management, waiting lists or options for submitting offers automatically.