Reservation of Online Ads With AdX at OWL-Online (Germany)

From Excel to AdX: new Case Study about AdX out now

In 2009, the daily newspapers Neue Westfälische, Mindener Tageblatt and Lippische Landes-Zeitung completely reorganized their ad workflow. Since then, all the online ads for these publishers are entered, reserved and billed from a central location via the ad booking system. Within a very short time, ppi Media’s multiusercapable and database-driven solution replaced the previously manual, Excelbased workflow.

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Bernd A. Müller, CEO OWL-Online: “With AdX, we have a database-driven web application that displays all the necessary steps in the workflow. We especially value the creative, customer-oriented cooperation that has delivered fast solutions for our business requirements.”